111 Super Pink Plant Based Food Color Powder

TruColor is a clean-label food coloring brand that stands out for its commitment to vibrant, plant-based color without artificial dyes, preservatives, or allergens. Made from fruits, vegetables, roots, and minerals, TruColor offers a safer, more natural alternative to traditional food coloring perfect for families, bakers, and anyone looking to decorate without compromise. From bold gel paste powders to sparkling decorative sugars, TruColor products deliver stunning results while keeping your ingredients list simple and transparent. Whether you're baking for fun, for food sensitivities, or just want to ditch the synthetic stuff, TruColor brings beauty and better ingredients together.